As part of a group project, we developed iijeevanvintage, a second-hand clothing brand aimed at promoting the importance of reusing and repurposing fashion in a world dominated by fast trends. Our mission was to inspire this generation to embrace second-hand style, showing how vintage and pre-loved pieces can be incorporated into modern wardrobes and become timeless staples. We created a full brand identity including a logo, an Instagram portfolio, and a content strategy featuring a photoshoot, interactive polls, and quizzes to engage our audience and understand their preferences. This project allowed us to explore sustainable branding, digital storytelling, and community engagement in a practical, creative way.