This project was completed as part of a Fashion Merchandising elective focused on developing a visual branding suite for a conceptual fashion label. My brand, Reverie, embodies the idea of being “pleasantly lost in one’s thoughts” a reflection of tranquil, timeless luxury within the loungewear market. The project showcases the full design process, from early concept development and mood boards to the creation of the final logo and branding suite. Through thoughtful design choices, I aimed to capture the brand’s essence of comfort, elegance, and sustainability, resulting in a cohesive visual identity that reflects Reverie’s refined and conscious approach to fashion.